Free Tool
TAM SAM SOM
Calculator
Calculate your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) using top-down or bottom-up approaches.
Calculation Method:
Top-Down Inputs
$
Total market size from industry reports
%
Portion you can realistically reach
%
Market share you can capture in 3-5 years
Enter your market data to calculate TAM/SAM/SOM
What Do These Mean?
TAM - Total Addressable Market
The total market demand for your product or service if you had 100% market share. This is the theoretical maximum.
SAM - Serviceable Available Market
The portion of TAM you can realistically reach given your business model, geography, and resources.
SOM - Serviceable Obtainable Market
The realistic market share you can capture in the next 3-5 years. This is what investors care about most.
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