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Calculate your monthly and annual recurring revenue. Track new MRR, expansion, churn, and project your future revenue growth.

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MRR Best Practices

Track All MRR Components

New, expansion, churned, and contraction MRR tell the full story. Net MRR alone can hide problems.

Aim for 100%+ NRR

Net Revenue Retention above 100% means your existing customers generate more revenue over time.

Monthly Churn Under 2%

For SMB SaaS, aim for under 3% monthly churn. Enterprise SaaS should target under 1%.

15-20% MoM Growth

Top SaaS startups grow 15-20% month-over-month in early stages. This compounds to 5-7x annually.

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