Unit Economics
Calculator
Calculate your Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), LTV:CAC ratio, and payback period - the essential metrics for sustainable growth.
LTV Inputs
Average Revenue Per User per month
Revenue minus cost of goods sold
CAC Inputs (Optional)
Monthly
Monthly
New customers in the same period
Enter ARPU and churn rate to calculate unit economics
Unit Economics Benchmarks
LTV:CAC Ratio of 3:1+
The gold standard for healthy SaaS. Less than 1:1 means you're losing money on each customer.
CAC Payback Under 12 Months
Recover your customer acquisition cost within a year. Enterprise can tolerate up to 18 months.
Monthly Churn Under 2%
Low churn means longer customer lifespan and higher LTV. 2% monthly = 22% annual churn.
70%+ Gross Margin
SaaS companies typically have 70-90% gross margins. Lower margins require higher volume.
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